The phone company Telstra have 2 mobile service plans on offer which both have the same amount of phone call, text message and internet data credit. Both plans have a contract length of 24 months and the monthly cost is payable in advance. The only difference between the two plans is that one is a:
- 'Bring Your Own' (BYO) mobile service plan, costing $50 per month. There is no phone included in this plan. The other plan is a:
- 'Bundled' mobile service plan that comes with the latest smart phone, costing $71 per month. This plan includes the latest smart phone.
Neither plan has any additional payments at the start or end.
The only difference between the plans is the phone, so what is the implied cost of the phone as a present value?
Assume that the discount rate is 2% per month given as an effective monthly rate, the same high interest rate on credit cards.