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Question 1009  lemons problem, asymmetric information, adverse selection

Akerlof’s 1970 paper ‘The Market for "Lemons": Quality Uncertainty and the Market Mechanism’ provides a famous example of asymmetric information leading to market failure. This example is commonly known as the ‘Lemons Problem’. Imagine that half of all second hand cars are:

  • Lemons worth $5,000 each. Lemons are bad second-hand cars with hidden faults that only the seller knows about; and the other half are
  • Plums worth $10,000 each. Plums are good second-hand cars without faults.

Car buyers can’t tell the difference between lemon and plum cars.

Car sellers know whether their car is a lemon or a plum since they’ve driven the car for a long time. However, plum car owners cannot prove their cars’ higher quality to buyers. Also, lemon car owners are known to dis-honestly claim that their cars are plums.

What will be the market price of second hand cars?



Question 1010  lemons problem, asymmetric information, adverse selection, fungible

The ‘Lemons Problem’ is likely to more adversely affect the desirability of which type of investment?